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Email Marketing Specialist Resume Example

An email marketing specialist resume needs ATS-visible proof of ESP fluency, segmentation strategy, and revenue impact to stand out to lifecycle marketing recruiters.

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Email Marketing Specialist Resume Sample

A complete, recruiter-approved example you can use as a starting point. Open it in the builder to edit every line.

MARCUS ODUYA

Email Marketing Specialist

Chicago, IL · m.oduya@email.com · (555) 340-9912

Summary

Email marketing specialist with 5 years driving revenue through lifecycle and promotional campaigns for e-commerce brands. Grew subscriber list 3x and lifted email-attributed revenue 48% through segmentation and automation. Klaviyo and HubSpot certified.

Experience

Email Marketing Specialist · Warby Parker

2022 - Present

  • Built 15 automated flows in Klaviyo, generating $1.2M in annual email-attributed revenue
  • Increased average open rate from 21% to 34% through subject-line A/B testing across 200+ sends
  • Segmented list of 400K subscribers, cutting unsubscribe rate by 26%

Email Marketing Associate · Groupon

2019 - 2022

  • Managed daily promotional email calendar reaching 2M+ subscribers
  • Redesigned welcome series, boosting new-subscriber conversion 19%
  • Partnered with design team to launch mobile-optimized templates, lifting CTR 15%

Education

B.S. Marketing — DePaul University · 2019

Skills

Klaviyo, HubSpot, Mailchimp, Salesforce Marketing Cloud, A/B Testing, Segmentation, HTML/CSS, Marketing Automation, SQL, Google Analytics, CAN-SPAM Compliance, CRO

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Must-Have Keywords for Email Marketing Specialist Resumes

These are the keywords ATS systems and recruiters search for. Include them naturally in your Skills, Summary, and Experience sections.

KlaviyoHubSpotMailchimpSalesforce Marketing CloudA/B TestingSegmentationMarketing AutomationHTML/CSS EmailDeliverabilityCAN-SPAM/GDPR ComplianceCRMDrip CampaignsConversion Rate OptimizationSQL

The Right Resume Structure for Email Marketing Specialist Roles

ATS systems parse your resume top to bottom. The order of your sections matters — here is the order that works best for Email Marketing Specialist applications:

  1. 1Contact Information
  2. 2Professional Summary
  3. 3Core Skills
  4. 4Work Experience
  5. 5Key Campaigns
  6. 6Education
  7. 7Certifications

ATS Optimization Tips for Email Marketing Specialist Resumes

  • Quantify open rate, click-through rate, and revenue per email sent.
  • Name every ESP and automation platform you've used for ATS keyword matching.
  • Highlight segmentation and personalization strategies you built.
  • Show A/B testing methodology alongside concrete results.
  • Mention compliance knowledge such as CAN-SPAM, GDPR, or CASL.
  • Include list growth percentage and unsubscribe/churn reduction metrics.

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