ELENA KOVALENKO
Content Marketing Manager
Boston, MA · e.kovalenko@email.com · (555) 823-4471
Summary
Content marketing manager with 8 years building B2B content programs that drive pipeline. Grew organic traffic 140% YoY and led a team of 4 writers producing content that generated $6M in influenced pipeline in 2025.
Experience
Content Marketing Manager · Adobe
2021 - Present
- Grew organic blog traffic from 210K to 505K monthly visitors (140% YoY) through a keyword-led content strategy
- Led a team of 4 writers and 2 freelancers, publishing 12 SEO-optimized articles per month
- Launched a flagship annual industry report that generated 3,200 leads and $6M in influenced pipeline
Senior Content Strategist · Shopify
2018 - 2021
- Built an editorial calendar and content operations process that cut publishing time by 35%
- Wrote and optimized 90+ articles that ranked in the top 3 Google positions for target keywords
Education
B.A. English — Boston University · 2017
Skills
SEO, Content Strategy, HubSpot, GA4, Editorial Calendar, Team Leadership, WordPress, Ahrefs, B2B Content, Lead Generation, Thought Leadership, Content Operations