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Marketing & Sales

Social Media Manager Resume Example

A social media manager resume must demonstrate audience growth, engagement, and revenue tied to content — ATS filters and hiring managers look for platform names, follower growth percentages, and campaign ROI.

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Social Media Manager Resume Sample

A complete, recruiter-approved example you can use as a starting point. Open it in the builder to edit every line.

JADEN OKAFOR

Social Media Manager

Los Angeles, CA · j.okafor@email.com · (555) 671-2245

Summary

Social media manager with 5 years growing beauty and lifestyle brand audiences across Instagram, TikTok, and YouTube. Grew a branded TikTok account from 40K to 610K followers in 18 months and drove $2.4M in attributed sales through organic and paid social.

Experience

Social Media Manager · Sephora

2022 - Present

  • Grew TikTok following from 40K to 610K in 18 months, with 3 posts surpassing 4M views
  • Drove $2.4M in attributed sales through shoppable Instagram and TikTok content
  • Managed a $180K/quarter influencer budget across 25 creator partnerships, averaging 5.8x ROI

Social Media Coordinator · Glossier

2020 - 2022

  • Increased Instagram engagement rate from 1.9% to 4.3% through a revamped content calendar
  • Managed community response across 3 platforms, maintaining a 95% response rate within 2 hours

Education

B.A. Communications — Syracuse University · 2020

Skills

Instagram, TikTok, Meta Business Suite, Sprout Social, Content Strategy, Influencer Marketing, Paid Social, Copywriting, Canva, Adobe Premiere, Community Management, Analytics

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Must-Have Keywords for Social Media Manager Resumes

These are the keywords ATS systems and recruiters search for. Include them naturally in your Skills, Summary, and Experience sections.

Content StrategyInstagramTikTokMeta Business SuiteCommunity ManagementSocial Media AnalyticsInfluencer MarketingPaid SocialContent CalendarBrand VoiceCopywritingCanvaSprout Social

The Right Resume Structure for Social Media Manager Roles

ATS systems parse your resume top to bottom. The order of your sections matters — here is the order that works best for Social Media Manager applications:

  1. 1Contact Information
  2. 2Professional Summary
  3. 3Core Skills
  4. 4Work Experience
  5. 5Campaign Highlights
  6. 6Education

ATS Optimization Tips for Social Media Manager Resumes

  • Lead with total audience growth and engagement rate lift — these are the headline metrics for this role.
  • Name every platform you've managed (Instagram, TikTok, LinkedIn, X) since ATS often filters by platform.
  • Show you can tie social activity to business outcomes: sales, sign-ups, or press pickup, not just likes.
  • Mention any viral or high-performing content by name and result, e.g. "one Reel hit 4.2M views".
  • Include the scheduling and analytics tools you use (Sprout Social, Later, Meta Business Suite).
  • If you've managed influencer partnerships or a content budget, quantify the spend and the return.

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